


Automotive expertise is part of our DNA
High productivity and profitability for OEMs and automotive suppliers.
Challenges facing the automotive industry in Europe - Shaping a self-determined future
The automotive industry is at a turning point. Global power shifts, supply chain problems and geopolitical tensions are challenging OEMs and suppliers alike. Technical complexity is also increasing due to:
- Electrification
- Connectivity
- Modular infotainment
- Gigitalization
- Changing mobility concepts
Companies must radically rethink and adapt to changing market requirements faster and more sustainably. This is the only way they can survive in this dynamic environment.
Europe is losing ground: China's subsidized industrial production is pushing into the market at full speed, threatening German core industries and putting established manufacturers under massive competitive pressure. At the same time, trade conflicts and new regulatory requirements are exacerbating uncertainty. A second “China shock” could put millions of jobs at risk - unless industry responds with bold strategies.
Transformation as an imperative
Traditional hierarchies are holding companies back in a time that requires flat, agile and fast-learning organizations. The automotive industry must transform itself into a seamless, end-to-end optimized value network - from product development (PEP) to order processing and aftersales business. Only consistent optimization of these core areas will ensure long-term success.
Holistic optimization as a success factor - our approach
Success comes to those who take a holistic view of management, technical and social aspects and optimally combine them into a customer-oriented, sustainable unit in accordance with lean principles. This is the only way to not only survive in a VUCA world (Volatility, Uncertainty, Complexity, Ambiguity), but to actively shape the future.

The future belongs to the creators
Now is the time to set a new course. Decisive action is required precisely because the challenges continue to increase. Companies that see change as an opportunity and focus on the fundamental strengths of the European automotive industry can put the sector back in a leading position. Let us shape this change together - with sound knowledge, proven methods and a clear view to the future.
Play an active role in shaping the future of the automotive industry - with the right strategies and a strong partner at your side. Get in touch with us now!
Customized consulting for the automotive industry

OEMs
OEMs are at the forefront of this challenge - and adapting to profound change is now more crucial than ever to stay on course for future-proofing and competitive advantage. |

Supplier industry
The transition to electromobility, stricter sustainability requirements and global uncertainties (VUCA) demand a far-reaching transformation and maximum efficiency today. Only companies that adapt and continuously develop will remain successful in this competitive environment. |
Our competences for the automotive industry
With our broad portfolio of expertise, we provide comprehensive support to the automotive industry - from the supplier industry to OEMs.
Our automotive Experts
Many colleagues at Horn & Company have decades of experience in the automotive industry.